Marketing & Design Manager

Design Manager

Location: Houston, TX

Job Description:

The Design Manager will transform, elevate, and manage the external and internal brand through creative marketing, optimized product design, and cultural leadership, with a strong customer-centric perspective.

Duties and Responsibilities:

Marketing:

• Work with the executive leadership team to define and manage marketing strategy.
• Design strategy and manage all digital marketing media: Website, SEO, Digital Advertising.
• Lead and manage social media strategy and execution.
• Design and manage influencer program.
• Manage and coordinate all aspects of industry events including schedule, exhibitions, trade shows, client advisory board meetings, booth, and swag requirements.
• Manage and coordinate webinar strategy and execution.
• Manage and coordinate video content program.
• Manage and coordinate client e-newsletters.
• Submit nominations and publications in other relevant media.

UI / UX Design:

• Develop and conceptualize comprehensive UI/UX design strategy for the company brand.
• Improve experiences for customers by ensuring high-quality design, including ownership of all front-end interaction points (e.g., company website) and software products.
• Collaborate with teams of Software Engineers, Product Owners, Customers, Researchers, and other business stakeholders throughout the design process to create standardized, original, simple, user-friendly, and elegant product designs.
• Provide creative solutions to user journeys, product designs, user interfaces, visual aesthetics, mockups, and prototypes.
• Develop user workflows, flow-diagrams, storyboards, and wireframes to communicate product designs to stakeholders.

Culture Leadership and Team Management:

• Forge a strong sense of connection between and across teams, working to break down silos.
• Work with the executive leadership team to define and manage cultural initiatives that promote a positive workplace.
• Manage internal communications including newsletters, announcements, townhalls, and other cultural initiatives.
• Assure high quality of design across the team by encouraging and enforcing good practices and design principles.
• Hold the design team accountable for adherence to processes, best practices, and company policies.
• Conduct regular one-on-one meetings with team members and identify opportunities for growth and improvement within the team.
• Work with HR on processes for review, recognition, and discipline of team members.
• All other duties as assigned.

Requirements:

• Bachelor’s degree from an accredited university in a design or marketing field.
• Experience with web and software design technologies (HTML, CSS, Java, React, C# etc).
• Experience designing across multiple platforms and knowledgeable of the latest UI/UX techniques and technologies.
• 3+ years experience in creating UI/UX designs, prototyping, and researching user workflows and testing user interfaces.
• Proficiency in visual design and wire-framing tools (e.g., Photoshop, InVision, Figma, Illustrator, Paint, Gimp, Inkscape), effective design processes, user-interaction, and visual design skills.

Competencies:

• Job Knowledge: Competent in required job skills and knowledge. Exhibits ability to learn and apply new skills. Keeps abreast of current developments. Requires minimal supervision. Displays understanding of how job relates to others.
• Innovation: Displays original thinking and creativity. Meets challenges with resourcefulness. Generates suggestions for improving work. Develops innovative approaches and ideas.
• Communication: Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.
• Strategic Thinking: Adapts strategy to changing conditions. Analyzes market and competition. Develops strategies to achieve organizational goals. Identifies external threats and opportunities. Understands organization’s strengths and weaknesses.
• Managing People: Provides direction and gains compliance. Includes subordinates in planning. Takes responsibility for subordinates’ activities. Makes self-available to subordinates. Provides regular performance feedback. Develops subordinates’ skills and encourages growth.