Marketing Manager

Location: Tulsa, OK

Description

This individual is responsible for analyzing developing and maintaining our Marketing Strategy across Social Media, Website, Content Development and Traditional Marketing efforts.

The breakdown of the responsibilities of this position are outlined below. 

(50%) Social Media Management

• Develop social media strategy

• Advertising campaigns

• Content development and scheduling to include sponsored posts

• Provide monthly analytics reports

• Ghostwriting – 1-2 blog posts per month

• Maintain online reputation management

• Set and track SEO targets

• Track and report on Google analytics

• Email marketing

(20%) Website Management / Development

• Develop engaging, easy navigable websites for our customers (typically WordPress)

• Innovate the look and feel of the website and WordPress websites 

• Regularly make fixes as changes are needed

• Update class schedules

• Post blogs/case studies

(20%) Content Development 

• Create marketing materials for use at trade shows

• Prepare items to support the sales process

• Develop PowerPoint presentations for key meetings/classes

• Support in building Computer Based Trainings (CBTs) 

(10%) Marketing

• Attend trade shows, conferences, membership meetings, 

• Conduct market research on industries, product offerings, competition

• Stay up with the latest trends in marketing

• Support leadership in developing  Annual Marketing Plan

• Manage HubSpot CRM tool and marketing process

• Have direct contact with existing customers to obtain feedback after classes/engagements 

Qualifications

• A bachelor’s degree in Marketing and/or a minimum of 5 years’ experience in a marketing role.

• Exceptional out of the box, creative thinking skills

• Excellent planning, organizational, and time management skills 

• Demonstrated proficiency in multiple marketing tools/software/applications 

• Experience in Adobe Creative Suite, PowerPoint, Canva, WordPress, AEM, HubSpot preferred

• Excellent problem-solving skills, ability to manage complexity, and intellectual curiosity

• Team player who is initiative driven and can enjoy a Work Hard, Play Hard environment