In today’s recruiting and the job-seeking world, your LinkedIn profile is almost as important as your resume. After all, it conveys all the same information and can even give recruiters a deeper insight into who you are as a job candidate. It might be the first introduction a recruiter has to you — so, how can you make your profile more attractive to recruiters?
Update Your Headline
The headline appears right underneath your name and is the most basic descriptor of who you are and what you bring to the table. If you fail to update this section, it will default to show your current title and company. In some cases, that might be what you want, but it’s often a good idea to make it more personalized. For example, you might want your headline to say “IT Specialist & Developer” rather than “IT Department, XYZ Company.”
Write a Summary
The summary or “about” section is another important piece of the LinkedIn puzzle that a recruiter is sure to examine shortly after coming across your profile. This area is important to get a sense of your specialties and background. You can make your summary as impactful as possible by including keywords related to your expertise — this will help search engines to better find your profile, making you more likely to appear on the desks of recruiters in the first place.
Make It Match Your Resume
What good is your LinkedIn if it contrasts with the information on your actual resume? If you’re in the job-application stage and are actively sending out resumes, make sure that your LinkedIn matches the information that is on those resumes. The descriptions for your jobs or contracts don’t have to match perfectly, but the job titles, dates, and chronology should line up.
Personalize Your URL
Did you know that you can personalize your LinkedIn URL that appears in the top search bar of a web browser? It’s a small detail, but it’s a great way to polish off your LinkedIn profile. Try making your URL your name, rather than letting it default to a set of random letters and numbers. It’s the small touches that make a big impression!
Fill In Additional Sections
The additional sections that LinkedIn offers, like recommendations, skills and endorsements, and volunteering efforts, are some of the most impactful for recruiters. Do all you can to fill in these sections and make them strong. That’s how you’ll stand out from the crowd.
Want help improving your LinkedIn profile or resume? We’re here for you. Contact OakTree Staffing today.