Is your LinkedIn profile not getting enough love? In this 2nd episode of Career Tips with OakTree, we’re going to look at how to make your LinkedIn profile more attractive to recruiters.
Hello, everyone — I’m Chase Wagner, a Technical Recruiter from OakTree Staffing & Training. When looking for a new job, attracting recruiters to your LinkedIn profile can mean a fast track to the job interview seat. However, with the flood of social media platforms these days, knowing how to properly make the most of your LinkedIn profile can be tricky. There are a lot of do’s and don’ts. Let’s break down the six key potential problem areas of any LinkedIn profile and how you can fix them.
Area 1: Professionalism
LinkedIn’s slogan is “Connecting the world’s professionals to make them more productive and successful” so being “professional” on LinkedIn is of the utmost importance if you plan on being taken seriously. You can still leave your personal mark on your profile and interactions, but keep in mind that future employers may be looking at every detail. Be mindful of your language, your grammar, and the tone of your messages. While you can be yourself on LinkedIn, remember to be your absolute best self.
Area 2: Profile Pictures
Profile pictures are frequently your very first impression to a recruiter or hiring manager on Linkedin so you’ll want to make sure to put your best face forward — and make sure it is a face. While it isn’t necessary to hire a professional photographer for your Linkedin profile picture, keeping the photo professional is important. Some good basic points would be to wear just a step above what you’d wear to work on a daily basis, avoid group shots, make sure your face takes up at least 60% of the frame, and make sure that the image is well lit. Also, please avoid the dreaded “selfie arm” in the shot by having a friend or colleague take the picture. You could actually take each other’s pictures. Again, be yourself, but be your best self.
Area 3: Your Experience Section
Recruiters and hiring managers want to see that you have the experience you’re claiming to have, so it is important to have past work clearly documented in your Experience section. Detail your responsibilities, what technologies you utilized, and what responsibilities you had on a regular basis. Make sure that this section is also clearly understood to people who may not actively work in your area of expertise — such as recruiters and other career professionals. The more accessible this section is, the more likely you are to be considered for a position.
Area 4: Certifications
Because recruiters are often talking up their candidates to hiring managers, most love the Certifications section of your LinkedIn profile. Unlike the Experience section, Certifications are clearly defined indicators of skills acquired and understood. Certifications also provide a sense of quality assurance for sorting candidates. For all of these reasons, it’s crucial to make sure that all of your valid, substantiated certifications appear on your LinkedIn profile. If you understand a certain technology or skill, but don’t have an official certification for it, seek one out. If you have certifications that have since expired, you can list them, but make sure that you’ve noted that they have expired. With this being said, do not feature expired certifications prominently. Put your best foot forward with the best certifications first
Area 5: Your “Skills & Endorsements” Section
Not only is the Skills section of your LinkedIn profile a great way for recruiters to get a quick look at your skill set, but can help them find you when they’re performing searches. Keep the Skills you’d like to list relevant to the positions you’re after. Also, resist the urge to fib, as listing skills you don’t actually have can end up being a great big disappointment when you’re in the hot seat.
Area 6: Recommendations
While you could sing your praises all day, that’s no replacement for getting others to vouch for your skills and experience. Acquiring recommendations from those who have worked closely with you is not only a great way to sure up your profile, but the recommendations of others give a less-biased look at who you are as an individual and as a worker. Asking for recommendations shouldn’t be awkward, but most people would prefer that you return the favor. If you don’t have anything nice to say about that person, just refer back to our Career Tips Episode #1 on Bad Employee References.
In order to keep this video short and to the point, that will about do it for this episode of Career Tips with OakTree. If you want to know more about how to make your LinkedIn profile attractive to recruiters, we’ve put together a very helpful article that follows three recruiters — myself included. That article link will be listed the description of this video.
If you’re on the lookout for a great new job and would like help with your LinkedIn profile, we’d be happy to help. Connect with the career professionals at OakTree Staffing & Training by logging on to www.oaktreestaffing.com and visiting our Contact Us page. Also, feel free to connect with us on social media, including Subscribing to our YouTube channel using the watermark below.
Until the next episode, I’m Technical Recruiter Chase Wagner from OakTree Staffing & Training in Tulsa, Oklahoma and we’ll see you later!